Online Search Engine Marketing

Internet Marketing SEO

2009-08-10T01:41:00.000-07:00

The Internet Marketing SEO Market in Europe

According to the last Internet Marketing research made by McKinsey (made by May 2009 conducted by Sarah Monroe, David Sinclair, and Tobias A. Wachinger), online sales have been growing in Europe, this research say it is rising up to 31 percent in the following countries: Netherlands, France, Germany and United Kingdom in spite of the retailers struggling hard to navigate in the middle of the current hard conditions of external factors. We should be positive no matter what and I will share reasons why we must adopt that attitude.

This whole external factor has not touched online activities as it is actually doing with the offline field. Internet sales will continue to grow in the next few years, there is a kind of optimistic approach in all the ways as McKinsey says in a more recent report mentioning last December, this month was a good month for UK online sales for example and they were up by 30 percent, making a comparison with those in previous years all this in spite of sales in stores had fallen by 1.4 percent as British Retail Consortium figures show in their last data.

Based on this information is quite necessary Internet Marketing companies in Europe start reinventing this work, according to our opinion first step is to understand the levels of broadband penetration and very important is to have a more in depth all inclusive understanding of the shopping attitudes that differentiate European retail markets.

Forrester made another research, a "European Online Advertising Through 2013" report on European online advertising, there they say growth on online ad spend will be slowing to 10 percent in 2009 and this down to a 30 percent annual growth in 2007.

Despite the somewhat apparently gloomy forecast however, Forrester's data analysis approach and result is in a way optimistic compared with recent predictions from their competitors such as WPP's GroupM, Enders Analysis, and E-Consultancy, all these have forecasted a under 10 percent year-on-year growth.

According to my opinion, some great ideas would be buying up inventory at low prices and apply targeting to it, this would create a kind of what I call a malleable soft-corporate-platform prone to be reshaped when necessary, when needed without having a high budget. There are so many tools and strategies that are really underestimated and under-used, these tools are related to social networks for example but also ad optimization as well, I think is necessary to look for good-value instead of abandoning the arena and just cutting expenditures and striving to a wearing a low inventory suitcase.

Efficient customer's conversations is one of the best tactic to be undertaken, I have seen positive numbers in the cash flow of renown big companies using Facebook or Twitter for example, wonder why Tesco, General Motors, Ford Motors, Home Depot, Whole Foods and many others are making money by doing so? Imagine every Tweet is a free in feed ad so to speak to be directed to any segment and if you lead and engage by subscription and later on SMS advertising if you want to.

If we compare the SEO market in Europe or US we must say there are not so many things to differentiate except most of the tools to be used are in English and most of the learning is based on English keywords but of course this seems to change. According Nicolas Folgehom the SEO market growth around the world is 12 % in USA. The rest is PPC. He says is lower in Europe, although in general the percentage growth is rising up, there is also a problem and is most companies doesn't know pretty much about this or undervalue it, my opinion goes that this is growing in Europe in ways we never imagined one of those key drivers are for example cost-effective campaigns, PPC or organic presence by using social ads that increase traffic for example, companies should create in-house SEO team or include them in the Marketing department for example.

SEM and SEO jobs in Europe for example is another indicator of European reality as since October 2007, SEO jobs increased 63% and SEM jobs decreased 30% and in general Internet Marketing jobs decreased 38% according to Simply Hired, a silicon valley based SEO consulting company.

The challenge should be undertaken with style, there is nothing to lose if CEOs of these corporations have the right mindset either for their own efficient self management than for the whole corporation per se.

SEO Record

2009-08-10T01:37:00.000-07:00

Setting the SEO Record Straight About High PR Backlinks

With the escalating costs of PayPerClick Marketing, many people are turning back to SEO to supply them with traffic from the organic search engine results. At first the SEO arena seems to be so arcane and technical that they have little hope of achieving any significant results, but nothing could be farther from the truth.

The fact is that anyone can get real, lasting organic search engine results by building high pr backlinks with appropriate keywords or keyword phrases used as anchor text. You may have heard otherwise, so let's discuss a few of the reasons given to discourage the novice...

The site where the backlink is posted must be relevant to your site, or the value is very limited.

Google, as well as the rest of the search engines are aware that people with varied interests will want to link to your site. Nobody has any control over the way that backlinks spread across the internet. The fact is they want to see a wide array of backlinks from a wide variety of websites.

High PR Sites don't necessarily have High PR (PageRank) on the pages where your links appear so they carry little or no SEO "Juice".

The SEO Juice does in fact carry to interior pages. Web 2.0 Communities are some of the best sites to look for, and their profile pages may not carry the same PR as the root domain, but the juice is still there. Your results will show this. And again, the Community itself need not be relevant to your own website.

Google's own backlink checker will not show most of these backlinks, so they don't count in Google's results.

Google's backlink checker doesn't acknowledge most of the backlinks that their algorithm does, and the algorithm is all that matters, as it is what produces the organic SEO results. Try using the Yahoo! Site Explorer tool. It will also miss some but will give you a much clearer picture of how many backlinks are showing up in your sites as well as your competitors.

The sites that show up on Google's first page have thousands of backlinks, and there is no way to compete!

Some of them do have literally thousands of inbound links, but not all that many of them will be for the keywords you are working on. This is also where longtail keywords can help you. Do your keyword research carefully and you will find keyword phrases that you can compete on and get not just Google's first page, but the top spots...

The only spots that really mean anything are the top 3 on the first page, and what chance do I have of getting one of these?

If you approach them with a plan and consistently build your High PR Backlinks there is no reason you can't grab those top 3 spots for almost any keyword you choose. The long tail keyword phrases will come easiest and fastest, but don't give up on those highly sought after keywords the big dogs are sitting on, as they can be had with time and consistency.

You need lots of technical skill to build backlinks with anchor text and I don't even know any HTML at all...

Folks, I am the king of cut and paste. The only real code you need to build backlinks with anchor text is this:

[a href="http://yourdomain.com"]Your Keyword or Phrase[/a]

That's it! Just replace the opening and closing brackets [ and ] with <> and yourdomain.com with the url you want the backlink for and Your Keyword or Phrase with whatever keyword, keyword phrase or long tail keyword you choose. Just grab this snippet of code and save it in NotePad or any other text editor.

As you can see, the common knowledge about building High PR Backlinks that discourages most from even trying isn't based on the reality of the situation. In fact it is designed to do exactly that: Discourage People!

Put together a list of the keywords and phrases you want to rank for and go start building those High PR Backlinks today! Good keyword research and consistency are really all you need to succeed.

Search Engine Results Filter

2009-08-10T01:35:00.000-07:00

How to Set Up a Google Organic Search Engine Results Filter

In order to set up a results filter using the advanced filter options available through Google Analytics, begin by adding a website profile to an existing account. Make sure not to forget this step because this tutorial will create a profile that only shows the results of traffic found through the Google search engine. This filter also displays the page rank from which the keyword phrase was clicked. It displays in the format: for page 1 results it displays a 0 which represents positions 1-10 on the first page of results, a display of 1 indicates that the click came from the second page of results or in other words positions 11-20 and so on.

Begin by adding a new website profile for the site that you would like to see the organic results for. The new profile will consist of 3 filters that pull a 2 strings of information from the Google URL used after the click is made. The profile only displays results for the medium of Google and Organic results. (This tutorial does not show organic results for other search engines)

Filter 1:
Filter Name: Ranking 1
Filter Type: Custom Filter - Include
Filter Field: Campaign Source
Filter Patter: Google
Case Sensitive: no

Filter 2:
Filter Name: Ranking 2
Filter Type: Custom Filter - Include
Filter Field: Campaign Medium
Filter Pattern: organic
Case Sensitive: no

Filter 3
Filter Name: Ranking 3
Filter Type: Custom Filter - Advanced
Field A -> Extract A: Referral - Input in box: (\?&)q=([^&]*)
Field B-> Extract B: Referral - Input in box: (\?&)start=([^&]*)
Output to Constructor: User Defined - Input in box: $A2 (page: $B2)

Field A Required: yes
Field B Required: no
Override Output Field: yes
Case Sensitive: no

Once all three filters are applied to the website profile the results can be viewed via the "Visitors" section under the "User Defined" section. Allow 24 hours for the new website profile to begin receiving data. If the website is brand new, keep in mind it may not be receiving organic traffic and results may not show immediately.

MSN Search

2009-07-27T22:12:00.001-07:00

MSN Search was a search engine by Microsoft that comprised a search engine, index, and web crawler. MSN Search first launched in the fall of 1998 and used search results from Inktomi. In early 1999, MSN Search launched a version which displayed listings from Looksmart blended with results from Inktomi except for a short time in 1999 when results from AltaVista were used instead. Since then Microsoft upgraded MSN Search to provide its own Microsoft-built search engine results (list of web addresses with samples of content that meet a user's query), the index of which is updated weekly or even daily. The upgrade started as a beta program in November 2004 (based on several years of research), and came out of beta in February 2005. Image search was powered by a third party, Picsearch. The service also started providing its search results to other search engine portals in an effort to better compete in the market.

Windows Live Search

The first public beta of Windows Live Search was unveiled on March 8, 2006, with the final release on September 11, 2006 replacing MSN Search. The new search engine offered users the ability to search for specific types of information using search tabs that include Web, news, images, music, desktop, local, and Microsoft Encarta. Windows Live Search aimed to make its over 2.5 billion worldwide queries each month "more useful by providing consumers with improved access to information and more precise answers to their questions." A configuration menu is available to change the default search engine in Internet Explorer.

In the roll-over from MSN Search to Windows Live Search, Microsoft stopped using Picsearch as their image search provider and started performing their own image search, fueled by their own internal image search algorithms.[8]

Live Search

On March 21, 2007, it was announced that Microsoft would separate its search developments from the Windows Live services family, rebranding the service to Live Search. Live Search was integrated into the Live Search and Ad Platform headed by Satya Nadella, part of Microsoft's Platform and Systems division. As part of this change, Live Search was consolidated with Microsoft adCenter.

A series of reorganisations and consolidations of Microsoft's search offerings was made under the Live Search branding. On May 23, 2008, Microsoft announced the discontinuation of Live Search Books and Live Search Academic and integrated all academic and book search results into regular search, and as a result this also included the closure of Live Search Books Publisher Program. Soon after, Windows Live Expo was discontinued on July 31, 2008. Live Search Macros, a service which allowed users to create their own custom search engines or use macros created by other users, was also discontinued shortly after. On May 15 2009, Live Product Upload, a service which allowed merchants to upload products information onto Live Search Products, was discontinued. The final reorganisation came as Live Search QnA was rebranded as MSN QnA on February 18, 2009, however, it was subsequently discontinued on May 21, 2009.

Microsoft recognised that there would be a brand issue as long as the word "Live" remained in the brand.[11] As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009.

Searching beyond Google and Yahoo

2009-07-27T22:07:00.001-07:00

Search is a hot topic, and the latest generation of search engines is finding new ways to scour the Net for images, multimedia, news and--lest we forget--Web pages. Search engines are also helping us find the nearest (and best) pizzerias, directions to Aunt Betty's house, reviews and showtimes for current movies, and the latest forums for every topic under the sun. Want to mine thousands of magazines and journals for your search terms or get someone's most recent mailing address, phone number, or credit history? Online search engines make it easy--too easy, some might say.

Not only are search engines indexing more kinds of content, they also boast a powerful complement of tools, such as cached versions of Web pages, saved search histories, site ranking information, desktop search utilities, and downloadable toolbars. Several sites feature cutting-edge customization options. The new generation of search engines can turn even the most casual surfer into a savvy Web bloodhound.

We took a fresh look at Google, Yahoo, and seven of their closest competitors, focusing on their interfaces, features, and functionality. While Google and Yahoo still trump their rivals in terms of overall search, we found that almost every player in our competition brought something unique to the table. For example, AOL Search offers real-time search suggestions while you type in your query; Ask Jeeves offers a cool thumbnail preview of Web pages on its search results; and LookSmart has a unique periodical search feature, plus a one-of-a-kind page archiving tool.

Fixed Placement Advertising

2009-07-25T06:14:00.000-07:00

There are many advantages to using Fixed Placement Advertising in your paid online marketing campaigns. As one might expect, there are also a few drawbacks. But all in all, you should carefully evaluate fixed placement as a good source for additional traffic to your website.

As you can probably tell from the name, the definition of fixed placement advertising can be summed up as a text link that is locked into a specific position, among other paid listings on the search results page. Fixed placement means that your ad generally doesn't move, even if some of your competitors don't renew their ads, although there could be some exceptions to this.
Some of the major search engines, such as Google and Yahoo offer such fixed placement advertising programs to some of their clients. Such programs are usually included at the very top of their results pages. At times, certain advertisers are offered a chance to add a slightly longer description of their services in that area. Yahoo calls this area "Sponsor Results", while Google calls it "Sponsored Links".

At any rate, these text links are always at the top of the page, ahead of their generic or 'organic' (free) listings. To have an idea of how this looks, just go to Yahoo, and then to Google and type the keywords "Car Insurance" and look at the top of the pages. In Yahoo, you will see four companies advertising for those keywords, beginning with Progressive Insurance.
In Google, the same keywords will generate two links, again with the first one being from Progressive Insurance. On Google, notice how those two links are shaded in a bluish colour. This is to distinguish them from Google's organic (or free) listings.

Pay for Placement

2009-07-25T06:10:00.000-07:00

In the never-ending race to online supremacy, if you wish to outbid some of your competitors in obtaining higher keyword positions, you should have a good look at Pay for Placement (PFP) ad programs.

In contrast with other online marketing programs, PFP is more like an ongoing auction, where your competing advertisers, not the search engines, fix the going keyword bid rate.
The nice thing about Pay for Placement is that it’s fairly easy to manage and it is usually affordable for many small online businesses. In a matter of a few days, you can get targeted prospects at your site.

However, if you are considering PFP for your site, there are a few critical details you should know. One of them is the importance of managing your campaigns effectively.
Let’s look at the advantages and the drawbacks of PFP online ad programs, and how you can steer your way around them.

Advantages of Pay for PlacementOne of the strongest advantages of Pay for Placement programs is that they are one of the fastest and easiest ways for online ad agencies and advertisers to obtain a Number One position on many of the biggest search engines in use today.
Your site listings can appear within days on the PFP search engine you purchased clicks from. The same is true for their distribution partner sites.

DiscountASP.NET RichTextBox, MessageBoard Debuts

2008-08-16T03:07:00.000-07:00

NET web hosting environment, so that our customers have the tools to take their web applications to the next level.'' RichTextBox can be used to add WYSIWYG textboxes to ASP.NET web applications giving users Microsoft Office style text and HTML editing capabilities with spell check and multilingual support. The new RichMessageBoard allows developers to drop in forums, comments, and ratings to any website page enabling a Web 2.0 experience. Both components also support a wide variety of backend database options. Allen Anderson, COO at Richer Components, Inc. remarked, ''Our team has made significant updates to the Richer Components component suite and we wanted to work with an ASP.NET hosting leader to help bring them to market. We also wanted to test our components on the new Windows 2008 hosting platform and DiscountASP.NET allowed us to experience deploying and using our components just as one of our customers would experience.

Vice President of Marketing at DiscountASP.NET noted, ''We now offer the latest Text Box and the new Message Board components on both our Windows 2008 hosting and Windows 2003 hosting platform. Our goal is to work with leading component vendors to offer best of breed components on our ASP.NET web hosting environment, so that our customers have the tools to take their web applications to the next level.''

Text Box can be used to add WYSIWYG textboxes to ASP.NET web applications giving users Microsoft Office style text and HTML editing capabilities with spell check and multilingual support. The new Rich Message Board allows developers to drop in forums, comments, and ratings to any website page enabling a Web 2.0 experience. Both components also support a wide variety of backend database options.

Inc. remarked, ''Our team has made significant updates to the Components component suite and we wanted to work with an ASP.NET hosting leader to help bring them to market. We also wanted to test our components on the new Windows 2008 hosting platform and DiscountASP.NET allowed us to experience deploying and using our components just as one of our customers would experience. We are thrilled to partner with DiscountASP.NET.''

Under this partnership, DiscountASP.NET customers can also receive a 15% discount on any purchase of Richer Components component suite. The DiscountASP.NET and Richer Components partnership provides ASP.NET developers with access to leading ASP.NET components for building next-generation web applications. Customers can develop web applications using the component evaluation version on their local development environment and upon uploading to DiscountASP.NET web servers; the components will be fully functional.

The Components was founded to take advantage of emerging technologies in software engineering and combine them with the core principles of component based software design. Richer Components' core principles are focused around quality products and solid customer support. Our goal in this is to provide the customer with the best experience both with our controls as well as their interaction with Richer Components.

DiscountASP.NET is a Microsoft Windows-based shared hosting firm, focused on providing the best value in ASP.NET and SQL database hosting. A Microsoft Gold Certified partner, DiscountASP.NET was one of the first hosts to launch SQL 2005 Reporting Services hosting, ASP.NET AJAX hosting, free IIS7 beta hosting, and Silverlight-compatible hosting. Through strong word-of-mouth and their commitment to ASP.NET and SQL technology, DiscountASP.NET has become the choice for affordable and feature-rich ASP.NET web hosting.

Using php effectively for a good user friendly design

2008-08-16T03:02:00.000-07:00

It is the software used for web hosting and developing. It can be used by all web programming for web hosting and website development. Present world has great demand towards this scripting. It has dynamic property and works with HTML for displaying a dynamic web page and its elements. There are some more types where it is combined with Relational Database Management System and runs the programs in different web servers too.

PHP is very simple to use by net programming counter part. IT inputs into different streamed files and instructs the output which displays in another stream of data. This PHP is used for preparing various website with different concept.

1. Online shopping – Where you can sell different products and competent to search criteria for facilitate consumer with desired products.

Usability experts continue to tell us not to have a live hyperlink pointing to the current page, as it can be confusing for visitors. With some basic, simple-to-use PHP and one PHP include file, you can customize your navigation so that the current page does not have a live hyperlink to itself. In addition, you can manage your entire site’s navigation from that one include file, making your site’s navigation management convenient, efficient, and easy to maintain. Today’s post is a short tutorial on how to create this type of navigation with a couple of short snippets of PHP code, clean and lean HTML markup, and one PHP include file for your entire site.

There are a multitude of ways to accomplish this, but I’ll show you a very basic approach that’s easy to implement, an approach that I use as the starting point for my site design and development projects. I’m writing this with the idea that you know at least a little about PHP already.

* To follow along with this tutorial, create a new file for your navigation. Let’s keep it simple for now:

Home

About Us

You can probably name that file with a variety of file extensions, depending on your server’s configuration, but for the moment, let’s name it nav.php. To help keep your files organized, consider putting your include files in one directory, such as a directory called includes.
* You can also go ahead and create 3 simple HTML webpages if you wish - one for home, one for About Us, and one for Contact Us. Don’t worry about filling any content in for them - just 3 basic HTML pages.

OK, on to the magic of PHP...

1. The first step is to give each webpage a name using some PHP. Later we’ll use PHP to reference that name in the navigation.

At the very top of your webpage, before the doctype, add a PHP value to name your page. Here’s the PHP code for top of the Home page:

Home';}?>

That bit of PHP says that if the page name = 'home' to echo this (Home with no link); else (otherwise) echo that (Home with a hyperlink). So, the navigation links via your home page would look like this:
* Home
* About Us
* Contact Us

Continue with the next navigation item:

Then, visitors to the About page would see this navigation:
* Home
* About Us
* Contact Us

Repeat for the Contact Us page:

Contact Us';}?>

Then, visitors to the Contact page would see this navigation:
* Blog Home
* About Blog

So, your navigation behind the scenes should now look like this:

Home';}?>

About Us';}?>

Note that I do recommend removing the excess carriage returns after you’ve tested the navigation and have finalized it for your website project. I’ve formatted them here to help make the code easier to understand visually, that’s all.
3. Then, within your Home, About Us, and Contact Us webpages, add a PHP include where you want the navigation. Here’s how I include the nav.php file:
...

4. Upload the files to your Web server’s test area for testing. As always, it’s important to test your pages to make sure everything works as intended.

Use some CSS to style your navigation, and you’re set!

You can use this basic concept in a multitude of ways for your site and to build upon this very basic concept. In addition to the navigation, I use this basic concept for the topmast area, the footer area and bottom of page navigation, section navigation, and elsewhere. Another helpful use for a PHP include is for the goodies between your element tags.

To make site management easier, consider information or page elements that are repeatedly used within your pages, as you can use PHP includes for these along with a little PHP where needed to customize the content for pages needed.

In conclusion, what I’ve shown above is just one of the millions of different ways to accomplish the same thing with user-friendly contextual navigation. I’ve found the above approach to be a pretty basic concept that can be built upon and used in a multitude of ways, too.

Alvarion Chosen by AccessKenya Group to Deploy WiMAX in Kenya

2008-08-16T02:58:00.000-07:00

The Group's key products include Broadband Max 2, GO, Yello, Building Solutions and Bundu as well as numerous value added services including web hosting, colocation, disaster recovery, antivirus, anti-spam, managed services, networking, software and IT services solutions. Companies within the AccessKenya Group currently hold four licenses from CCK including DCNO, ISP, PDNO and Local Loop Operator licenses.

About Alvarion

Alvarion is the largest WiMAX pure player, ensuring customers' long term success with fixed and mobile solutions for the full range of frequency bands. Based on its OPEN(TM) WiMAX strategy, the company offers superior wireless broadband infrastructure and an all-IP best-of-breed ecosystem in cooperation with its strategic partners. Alvarion boasts over 200 commercial WiMAX deployments worldwide.

A network of this scale means that AccessKenya Group subscribers from the residential areas of both cities can benefit from guaranteed high speed Internet, unlimited data downloads, year-round customer service and special payment offers. In addition, the ability to establish reliable Virtual Private Network connections will be offered so that customers can access their offices from home.

“After six months of extensive trials, we chose Alvarion as our preferred WiMAX vendor and are excited to begin rolling out the network to provide reliable and fast residential broadband service in Kenya,” said Jonathan Somen, managing director of AccessKenya Group. “Given Alvarion’s market leadership in WiMAX and with an impressive track record in Africa, we are confident that we have made the best choice with an industry-leading solution, which will enhance the experience of our customers who deserve only the best.”

“As the market leaders in Corporate Internet with 8 years of proven data expertise and 5 years experience running our own wireless network, I believe this gives customers the comfort that they are buying a tried and tested product they can bank on with a service quality guarantee like that enjoyed by our 2200 corporate clients. We know data and we are now taking that expertise to the residential market,” Somen added.

“AccessKenya Group presents an exciting and promising expansion strategy and we are pleased to play an important role in their aggressive go-to-market plan,” said Tzvika Friedman, president and CEO of Alvarion. “We value our partnership with one of Kenya’s most innovative operators and leading corporate ISP, and our presence and ongoing commitment to the emerging markets is reinforced once again by this project.”

Alvarion’s proven technology enables optimal network coverage and quality of service to support AccessKenya Group’s Access@Home true broadband service offering, which includes fast, reliable, seamless and high quality connectivity with 24/7/365 customer support.

About AccessKenya Group

The AccessKenya Group is Kenya’s first ICT company to publicly list. The AccessKenya Group comprises AccessKenya, Kenya’s leading Corporate ISP, Broadband Access (BLUE), one of Kenya’s largest Data Carrier Network Operators (DCNO), and now OpenView Business Systems, one of Kenya’s leading IT services providers. The Group currently has over 2200 corporate leased lines across Kenya, employs in excess of 230 people and has offices in Nairobi and Mombasa with representation in Kisumu, Eldoret, Nakuru and Nyeri.

The Group has also grown on average by 75% per year, for the last four years. AccessKenya has numerous partnerships including Cisco (Premier Partner), Motorola, IBM (Premier Business Partner), Oracle and Net App Gold Partner. During 2006, AccessKenya received three awards at the COYA awards including Runner Up Company of the Year SME Sector, and received two further COYA awards in 2007. AccessKenya also received 2 awards from Computer Society of Kenya for Best ISP of the Year 2007 and Broadband Winner - Best Public Data Network Operator 2007. OpenView is ISO certified and has won the CSK IT solution provider of the year in both 2005 and 2006. The company also won another award in 2007 from Computer Society of Kenya - High End IT Solutions Provider 2007.

The Group’s key products include Broadband Max 2, GO, Yello, Building Solutions and Bundu as well as numerous value added services including web hosting, colocation, disaster recovery, antivirus, anti-spam, managed services, networking, software and IT services solutions. Companies within the AccessKenya Group currently hold four licenses from CCK including DCNO, ISP, PDNO and Local Loop Operator licenses.

About Alvarion

Alvarion is the largest WiMAX pure player, ensuring customers’ long term success with fixed and mobile solutions for the full range of frequency bands. Based on its OPEN™ WiMAX strategy, the company offers superior wireless broadband infrastructure and an all-IP best-of-breed ecosystem in cooperation with its strategic partners. Alvarion boasts over 200 commercial WiMAX deployments worldwide (www.alvarion.com).

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations or beliefs of Alvarion’s management and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: the failure of the market for WIMAX products to develop as anticipated; Alvarion’s inability to capture market share in the expected growth of the WIMAX market as anticipated, due to, among other things, competitive reasons or failure to execute in our sales, marketing or manufacturing objectives; inability to further identify, develop and achieve success for new products, services and technologies; increased competition and its effect on pricing, spending, third-party relationships and revenues; as well as the inability to establish and maintain relationships with commerce, advertising, marketing, and technology providers and other risks detailed from time to time in the Company’s 20-F Annual Report Risk Factors section as well as in other filings with the Securities and Exchange Commission.

Information set forth in this press release pertaining to third parties has not been independently verified by Alvarion and is based solely on publicly available information or on information provided to Alvarion by such third parties for inclusion in this press release. The web sites appearing in this press release are not and will not be included or incorporated by reference in any filing made by Alvarion with the Securities and Exchange Commission, which this press release will be a part of.

Host Search and Add Me Launch New Forum

2008-08-16T02:29:00.000-07:00

Host Search was established in 1997 and provides unbiased information about web hosting providers and the web hosting industry. The site maintains the largest database of information about web hosts available and continually upgrades its service to ensure the information it provides meets the requirements of its visitors.

The site offers free search engine submission (including Google) and offers a paid submission service that covers hundreds of search engines for an entire year. In addition, the site offers access to articles and information on a range of SEO issues alongside access to vital services that facilitate vital functions such as online payment.

HostSearch.com, the Internet’s leading website dedicated to web hosting and related areas, and partner AddMe.com, the Internet’s leading search engine submission and Search Engine Optimization (SEO) website, have launched a forum dedicated to Search Engine Optimization, it was announced today. The forum aims to be a vital resource “for anyone serious about improving a website’s position in search engine results”.

“It is important for HostSearch.com to provide visitors with the best SEO information available,” suggested the site’s Web Editor John Hughes. “Hosting is just a part of the picture for our visitors, whose main focus is setting up websites. Rather than reinvent the wheel and give people our interpretation of SEO, we have brought in recognized experts – AddMe.com. There’s no point informing people about a topic if people do not have somewhere to raise issues and give their opinions on a constantly evolving area, and that’s where the forum comes in – it allows visitors to discuss real time issues and get the benefit of both peers and AddMe.com’s expertise”.

Although launched a short while ago as a component of HostSearch.com Forums the SEO forum has already generated significant interest. Topics currently discussed in the forum include the difference between 301s and 302s, when you can take a 301 off a website, the impact of changing IP addresses on ranking, and the function of “nofollow” tags. “I am really looking forward to this forum developing,” added Mr. Hughes.

“There has been a lot of talk on a number of sites recently about algorithms developing to a point where SEO will be redundant,” explained AddMe.com’s Matt Hodgson. “That’s highly unlikely in my book. As long as there are search engines there will always be search engine optimization. At the very minimum there are a number of “dos and don’ts” that will stop people being penalized and at least give their sites a fighting chance. I am hoping this forum will convey these points, but more than this, provide some advanced tips for people who really want their sites to fly. It’s going to be exciting I am sure”.

Web Host Industry Review Magazine July 08 Focuses on Security, SaaS

2008-08-16T00:33:00.001-07:00

One of the key venues at which this sort of discussion has taken place up to this point has been the series of web hosting conferences that take place each year - which is likely to remain an interesting venue for tracking the evolution of the SaaS message.

And in a timely meeting of purposes, the July issue of WHIR magazine will be heavily distributed at the 2008 installment of HostingCon - the cornerstone of the hosting conference schedule, and always a key position for the distribution of WHIR magazine.

The magazine is further tied in to the hosting industry event through careful coverage. A feature by Esther M. Bauer provides HostingCon attendees with strategies for getting the most out of their time at the event, and a series of notes flagging companies and people exhibiting or presenting at the event and describing how to find them.

You need to take your time and test your potential host before you decide to host other sites or start a business based on hosting.

Time in business is an important factor, of course, but there are many hosts out there who just seem to dry up and disappear even after a few years being online.

Your main concern should be response time.
You are the go between for your clients essentially. If it takes X amount of time for you to answer a support request Plus X amount of time for your request to your host a lot of time can expire before your client has an answer.

Test out your potential host by getting an account and using features. That way you will get a good indication of network stability and response time to support requests.

Search the forums for recommendations.

Good reseller is what you need to look for. Many are sub-reselling a reseller package and that is where it can hurt business because you will depend on host which depends on reseller and reseller depends on server host. So, reply time increases dramatically and if you don’t get help when you need the most, it matters least how low the price may be.

Talk with the hosting company on a daily basis. Feel them out. Get a small plan feel out the services/support.

Don’t jump into anything for price as reseller relationships are for the long run. Above all, if you are getting into a business seriously you should be prepared to invest some money.

Advanced Tips for Search Engine Marketing

2008-07-02T20:32:00.000-07:00

Search engine marketing is unaccompanied of the drivers of internet traffic. You see, you hold to posit internet traffic to entirely enter upon string online drag fact, I gain not reckon on you duty make any money online if you do not have internet traffic. So it is all really about internet traffic- that is the bottom line you have to have traffic and search engine marketing is one of the ways we get internet traffic to our web sites and web pages.

So how complete you dispatch inspect engine marketing- you lap up to lay foundation by works on recipient to the finest celebrated spots hold the search engine rankings for your keyword and search terms.

So if traffic is the key, and sift engine rankings are the beginning to some of the traffic, forasmuch as we aspiration to rest assured about what to achieve with analyze engine marketing to perfect inquire into engine rankings.

So how gain you settle probe engine marketing to procure fresh traffic?

One of the elite things that you relish to accomplish is to make irrefutable that you be credulous your keywords leadership your mesh site, both impact the page itself further in your source code.

You lechery your keywords string your keyword tags and significance your nitty-gritty further power your duration to your net site.

The help thing that you cupidity is to fulfill backlinks to your website, with subject sleep links to your interlacing neighborhood from the penetrating linking sites.

The wrinkle I prefer to bring about backlinks to my mesh spot is to dash off articles again bid them, with my matter sleep links, to the unequal online article directories we commonly call this article marketing.